Job Description

App Growth & Acquisition Specialist

This role is eligible for our hybrid work model: Two days in-office.

From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more.

Why this job's a big deal:

We're looking for an App Growth & Acquisition Specialist to help grow Priceline's mobile app audience and drive high-quality installs at scale. This role sits at the heart of our performance marketing team blending analytics, creativity, and strategy to acquire new app users. If you're data-driven, love testing new growth tactics, and want to make a measurable impact on one of the most recognized brands in travel, this is a chance to shape how millions of travelers discover and book with Priceline.

In this role you will get to:

• Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic).
• Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance.
• Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality.
• Collaborate with:
• Creative teams to test and evolve ad concepts, messaging, and app store assets
• Analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy.
• Product and CRM teams to improve onboarding, retention, and LTV of acquired users
• Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners
• Manage budgets, forecasts, and pacing to deliver efficient and scalable growth.
• Optimizing web-to-app journeys: Help shape the conversion paths from web to app, improving landing experiences and increasing activation.
• You'll partner with Research, Product and Brand to ensure we communicate a clear and differentiated app value to new and existing users.
• Stay current with mobile ecosystem trends, privacy updates (e.g., SKAN, ATT), and best practices.
• Collaborate with product and CRM teams to improve onboarding, retention, and LTV of acquired users.

Who you are:

• 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition.
• Proven track record managing paid app install campaigns and ASO programs.
• Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau.
• Experience with A/B testing, creative optimization, and data-driven decision-making.
• Deep understanding of mobile attribution, tracking, and privacy frameworks.
• Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams.
• Passion for travel, technology, and innovation in the mobile space.
• Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.
• Unquestionable integrity and ethics is essential.

The salary range for this position is $95,000-$120,000.

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