Job Description

Location: Hybrid – Boston or Springfield, MA Employment Type: Full-Time, Permanent The Opportunity I am currently seeking a high-caliber Digital Marketing Automation Consultant on behalf of a premier, legacy financial services institution. My client is looking for a strategic thinker to join their enterprise-level Brand & Marketing team. This is a pivotal role focused on bridging the gap between sophisticated data insights and high-impact customer experiences. If you thrive on building audience-centric B2B and B2C campaigns and enjoy working within a mature MarTech ecosystem to drive business growth, this is the role for you. Key Responsibilities Strategic Execution: Manage end-to-end direct marketing lifecycles across email, SMS, mobile, and direct mail, ensuring a seamless journey from lead engagement to sales conversion. CRM Advancement: Partner with Centers of Excellence to integrate advanced AI capabilities and innovative CRM practices into the current marketing stack. Data-Driven Optimization: Design and implement rigorous A/B and multivariate testing plans. You will analyze performance metrics to provide actionable insights to executive leadership. Cross-Functional Leadership: Act as a key liaison between Creative, Data & Analytics, MarTech, and Distribution partners to align marketing efforts with broader business objectives. Technical Stewardship: Contribute to the long-term technology roadmap, focusing on process improvements, database analysis, and quality control. Required Experience 3+ Years of MarTech Expertise: Hands‑on experience with enterprise-level platforms such as Salesforce Marketing Cloud, CRM, Data Cloud, Marketo, or Eloqua. Campaign Design: Proven success in developing complex, multi-channel B2B and B2C digital campaigns. Technical Literacy: Proficiency in SQL for data extraction and querying is essential. AI Integration: Experience utilizing AI-powered tools (e.g., Salesforce Agentforce, Copilot) to enhance content personalization and campaign performance. Preferred Qualifications 7+ years in Marketing Automation with a deep focus on Salesforce Marketing Cloud. Direct experience working within highly regulated sectors (Insurance, Finance, or Healthcare). A track record of scaling CRM capabilities or leading large‑scale MarTech implementations. Strong background in distribution or advisor-based channel marketing. Why Join This Company My client offers a stable, purpose-driven environment where long-term strategy is prioritized over short-term gains. You will join a culture that values stewardship and integrity, offering significant professional development opportunities and a highly collaborative team atmosphere. How to Apply Please submit your resume for a confidential review. Qualified candidates will be contacted for an initial screening to discuss the client and role in more detail. #J-18808-Ljbffr

Job Tags

Similar Jobs