Job Description
Be part of an amazing story
Macy’s is more than just a store. We’re a story. One that’s captured the hearts
and minds of America for more than 160 years. A story about innovations and
traditions…about inspiring stores and irresistible products…about the excitement
of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day
Parade. We’ve been part of memorable moments and milestones for countless
customers and colleagues. Those stories are part of what makes this such a
special place to work.
Job Overview
The Associate, Search Engine Marketing manages and analyzes SEM campaigns,
overseeing their creation, management, and optimization. They analyze campaign
performance data, identify trends, and provide actionable insights to improve
performance and return on ad spend (ROAS). The Associate creates reports,
dashboards, and visualizations to effectively communicate performance metrics to
internal stakeholders and senior leadership, making data-driven recommendations
for continuous improvement.
What You Will Do
- Manage large-scale ad budgets and optimizations to meet target goals.
- Triage performance issues, providing clear and actionable recommendations for
improvement, and collaborate with the team to develop performance improvement
plans as needed.
* Ensure availability during peak holiday seasons to monitor and maintain
campaign performance.
* Work with bidding platforms and manage complex account structures, including
product feeds, to drive large-scale account performance.
* Report on campaign performance to senior management, offering insights and
recommendations for future campaigns.
* Build and maintain relationships with platform partners to access new
features and opportunities.
- Provide leadership and mentorship to specialist team members.
- Collaborate with other marketing teams, such as communications planning,
marketing effectiveness, and site merchandisers, to align efforts.
* Ensure all deliverables are quality-assured and client-ready for internal
stakeholders.
* Understand SKU/product priorities and identify opportunities to drive
performance.
* Attend weekly leadership meetings with site merchants and leadership to
present findings and recommendations for optimal performance.
* Foster an environment of acceptance and respect that strengthens
relationships, and ensures authentic connections with colleagues, customers,
and communities
Skills You Will Need
SEM Strategy and Execution: Deep understanding of SEM strategies within the
retail industry, including audience segmentation and omni-channel campaigns.
Bid Platforms and Tools Proficiency: Expertise in using platforms such as Skai
(formerly Kenshoo), ProductsUp, and other bid management tools to optimize
performance and drive sales.
Data Analysis and Optimization: Strong ability to analyze campaign performance
using analytics tools like Adobe Analytics or Google Analytics, and translate
findings into actionable, data-driven insights for optimization.
Budget Management: Proven experience managing large-scale ad budgets,
implementing effective bidding strategies, and maximizing ROAS while meeting
business goals.
Campaign Performance Monitoring: Expertise in testing, experimenting, and
optimizing campaigns through various ad formats and hypotheses to achieve better
results.
Communication and Reporting: Excellent communication skills for presenting
complex performance data and insights to internal stakeholders and senior
leadership.
Stakeholder Collaboration: Ability to collaborate with cross-functional teams,
such as communications, site merchandising, and platform partners, ensuring SEM
strategies align with overall business objectives.
Leadership and Mentorship: Strong leadership and mentorship capabilities,
guiding specialist team members and fostering a collaborative team environment.
Adaptability and Continuous Learning: Ability to stay up-to-date with SEM
trends, algorithm changes, and industry best practices, applying them to drive
successful outcomes.
Technical and Strategic Thinking: Ability to think creatively and strategically,
balancing both technical expertise and broader business goals to optimize SEM
performance.
Problem-Solving: Demonstrated capability in triaging performance issues,
providing clear solutions, and developing improvement plans when necessary.
Attention to Detail: Strong focus on quality assurance, ensuring that all work
is delivered at the highest standard and meets stakeholder expectations.
Who You Are
* Candidates with a bachelor’s degree or equivalent work experience in a
related field are encouraged to apply. 4-6 years of experience and a general
understanding of e-commerce and the digital advertising eco-system.
* Regularly required to sit, talk, hear; use hands/fingers to touch, handle,
and feel. Occasionally required to move about the workplace and reach with
hands and arms. Requires close vision.
* Able to work a flexible schedule based on department and company needs.
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic,
inclusive environment with competitive pay and benefits. Enjoy comprehensive
health and wellness coverage and a 401(k) match to invest in your future.
Prioritize your well-being with paid time off and eight paid holidays. Grow your
career with continuous learning and leadership development. Plus, build
community by joining one of our Colleague Resource Groups and make a difference
through our volunteer opportunities.
Some additional benefits we offer include:
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial
advice
* Tuition reimbursement
Access the full menu of benefits offerings here
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About Us
This is a great time to join Macy’s! Whether you’re helping a customer find the
perfect gift, streamlining operations in one of our distribution centers,
enhancing our online shopping experience, buying in-style and on-trend
merchandise to outfit our customers, or designing a balloon for the Thanksgiving
Day Parade, we offer unique opportunities to be part of some of the most
memorable moments in people’s lives.
Join us and help write the next chapter in our story - Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to
amend this job description at any time. Macy's, Inc. is an Equal Opportunity
Employer, committed to a diverse and inclusive work environment.
MARKETING00
Job Tags
Full time, Work experience placement, Flexible hours